What is PESTLE-G Analysis?

1 min readAug 19, 2023

PESTLEG Analysis is a useful tool for understanding the external factors that affect a business or organization. It stands for:

  1. Political: Examining government policies, stability, and regulations that could impact the business.

2. Economic: Assessing economic conditions, such as inflation, exchange rates, and market trends.

3. Social: Understanding societal factors like demographics, culture, and consumer behavior.

4. Technological: Analyzing technological advancements and innovations that might affect operations.

5. Legal: Considering laws and regulations, including those related to industry standards and intellectual property.

6. Environmental: Evaluating environmental factors like sustainability, climate change, and natural resources.

7. Global: Considers international relations, politics, and socio-cultural impacts on business.

PESTLE-G helps organizations adapt to their surroundings by identifying opportunities and threats. It’s like having a map that shows the terrain (the external factors) a business operates in, helping it navigate successfully.

By considering these factors, businesses can make informed decisions and develop strategies that align with their environment, ultimately increasing their chances of success.