What is Buyer Behavior & How They Buy?

1 min readAug 20, 2023

Buyer Behavior refers to behavior buyers show while making buying decisions. This is like peering into the minds of customers to figure out why they buy things.

It’s like solving a puzzle about what makes people choose one product over another.

How Buyers Buy Products:

People don’t just randomly pick stuff from the store. There’s a method to this madness:

  1. Recognizing Needs: It starts with realizing you need something, like a new phone because your old one keeps crashing.
  2. Looking for Info: You go hunting for information. You might ask friends, read reviews, or check websites to know which phone is best.
  3. Weighing Options: After gathering info, you compare your options. You think, “Hmm, this phone has a great camera, but that one has more storage.”
  4. Making a Choice: Finally, you make your decision. You walk into the store or click ‘buy’ online, knowing exactly what you want.
  5. Reviewing the Buy: After using your new phone, you might think, “Was this a good choice?” You might tell your pals or write an online review.

Buyer behavior is about studying these steps to understand why people pick one thing over another.

Businesses use this knowledge to make better products, advertise smarter, and make shoppers happier. It’s like being a detective in the world of shopping!