STP MarketingThe STP model is like a smart strategy in marketing. STP stands for Segmentation, Targeting, and Positioning. It’s a way for businesses to…Sep 16, 2023Sep 16, 2023
What is Market Targeting? Definition & StepsMarket targeting is a crucial component of the marketing strategy where a business identifies and selects the most promising market…Sep 16, 2023Sep 16, 2023
The 4 Styles of Decision-Making in ManagementThe 4 styles of decision-making in management include the following:Sep 6, 2023Sep 6, 2023
What is Decision Making?Decision-making at work is like picking the best path in a maze. It’s the process of choosing one option from many to solve problems and…Sep 5, 2023Sep 5, 2023
What is Planning? Definition & ImportancePlanning in business is like making a roadmap for a successful journey. It’s about setting goals, making strategies, and deciding how to…Sep 4, 2023Sep 4, 2023
What is Mass Marketing? Definition & ExamplesMass marketing is like a big megaphone that shouts the same message to everyone in a stadium. It’s when a company tries to sell its stuff…Sep 2, 2023Sep 2, 2023
Market Segmentation — Definition & ExamplesMarket segmentation is the process of dividing a broad target market into smaller, more manageable segments based on shared…Aug 27, 2023Aug 27, 2023
What is FMCG? Definition & ExamplesFMCG stands for “Fast-Moving Consumer Goods.” These are everyday items that you buy often and use up relatively quickly. Think of your…Aug 26, 2023Aug 26, 2023
What is Consumer Goods? Definition & ExamplesConsumer goods are items people buy for personal use or household consumption. These are products individuals use in their daily lives…Aug 23, 2023Aug 23, 2023
What is Augmented Product? Definition & ExampleAn augmented product is a product that goes beyond its core functionality to offer additional features, benefits, or services, enhancing…Aug 23, 2023Aug 23, 2023
