Mass marketing is like a big megaphone that shouts the same message to everyone in a stadium. It’s when a company tries to sell its stuff to as many people as possible using one-size-fits-all ads.
For example, think of a soda company like Coca-Cola. They run TV ads during big sports events that everyone watches, like the Super Bowl. These ads are seen by millions of people, no matter their age or interests.
Another example is McDonald’s. They have the same menu all over the world, and their ads show the same burgers and fries. They’re trying to appeal to anyone who’s hungry.
In simple terms, mass marketing is like trying to catch lots of different fish in a huge net. It’s broad, not personalized, and hopes that something appeals to a wide audience.
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