The core product is the foundational element of a product or service that fulfills a fundamental need or desire for consumers. It represents the primary utility or benefit that drives a customer to choose a specific product. While consumers consider various features and attributes, it’s the core product that serves as the primary reason for their purchase.
For instance, consider a smartphone: its core product is communication. People buy smartphones primarily to stay connected through calls, messages, and emails. The physical design, camera quality, or app ecosystem, although important, are secondary to the core product of communication.
In the food industry, a pizza restaurant’s core product is pizza — the satisfaction of hunger and taste. The crust, toppings, or delivery service are additional aspects, but the core product is what makes customers visit.
In summary, the core product embodies the essential value that a product or service delivers to consumers, guiding their purchasing decisions.
