An augmented product is a product that goes beyond its core functionality to offer additional features, benefits, or services, enhancing its overall value to customers. It’s like turning a basic dish into a gourmet meal by adding extra courses and delightful surprises.
For instance, consider a smartphone: its core function is communication, but it becomes an augmented product when it includes features like a high-quality camera, personal assistant apps, and extended warranties.
Similarly, a hotel room isn’t just a place to sleep; it becomes augmented when it offers services like concierge assistance, free breakfast, and spa facilities.
In essence, augmented products provide customers with more than they initially expect, setting them apart in competitive markets and fostering brand loyalty.
Read our other articles:
