The STP model is like a smart strategy in marketing. STP stands for Segmentation, Targeting, and Positioning. It’s a way for businesses to figure out the best way to sell their stuff.
Segmentation is like sorting your crayons by color. You group people who are kind of the same based on things like age, where they live, or what they like to do.
Targeting is like picking the right group of friends to invite to your birthday party. You choose the people who are most likely to be interested in what you have to offer.
Positioning is like showing your friends why your birthday party is going to be the best. You tell them about the fun games, delicious cake, and cool goody bags, so they get excited.
So, the STP model helps businesses find the right people to talk to about their products. It’s like making sure you invite the friends who really want to come to your party because they’ll have the most fun.
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